When launching an idea, choosing a location that suits your brand and works for your audience is essential. As every New Yorker knows, this is a city that’s constantly evolving, and as it changes, so does the relevance and reputation of its neighborhoods. We’ve rounded up four of the best neighborhoods with great local communities to have your eye on right now.
Greenpoint
More and more creatives are moving on from Williamsburg and up the river to join Greenpoint’s long-term Polish population. Greenpoint’s got the hip coffee shops, green parks and stellar skyline view – it’s just quieter, and has more of the tight-knit community vibe that Williamsburg once had. Musicians, artists, designers and collectors meet in Greenpoint's unusual boutiques and well-loved restaurants such as the popular Vietnamese Di An Di. And let’s not forget the Saturday farmers’ market in McCarren Park, where locals can buy fresh produce and drop off their compost.
Appear at The Modern Garage Shop.
Cobble Hill
Cobblestone streets, 19th-century townhouses and generations-old Italian shops makes this one of Brooklyn’s most charming and inviting neighborhoods. Taking pride in its historic past, Cobble Hill’s residents are amongst the most diverse, spanning mixes of Dutch, Swedish, English and Italian heritage. Life is defined by stroll-friendly streets and gathering spots, including the beloved Carroll Park which plays to hosts weekly markets as well as Shakespeare in the park every summer.
Appear at the Antique Restaurant.
Fort Greene
Bordering the borough’s best neighborhoods from Williamsburg to Dumbo, Fort Greene sits right in Brooklyn’s heart but keeps its small-town vibe. The kind of neighborhood to screen outdoor movies and host regular stoop sales, it’s tree-lined streets make the perfect backdrop for community gatherings. And hidden beneath old-world buildings, there are a small number of popular neighborhood restaurants that locals adore, including Latin-inspired Colonia Verde for the steak lovers.
Appear at The Red Awning Gallery.
Lower-Lower East Side
A few blocks from the chaotic Lower East Side and east of Chinatown, is the lesser known Lower-Lower East Side. You won’t find as many tourists in this quieter and more local part of town, where million-dollar lofts look down at one-dollar dumpling stores. East Broadway in particular has a strong culinary scene, with restaurants such as the Greek-inspired spot, Kiki’s, and the healthy brunch spot, Dimes. Afterwards, locals like to stroll over to Bar Belly for live music and cocktails.
Appear at the LES Showroom.